welcomewelcome dreamers, dabblers & doers.
Turning businesses into brands is amazing! Because brand-rich businesses – are rich businesses.
I get brands noticed, remembered and chosen. I help brands identify why they are different and better. To own their difference. And to tell their story beautifully.
Seriously Playful® means taking emotional and adventurous approaches to Brand Strategy and Storytelling. Standing out, not blending in. Brave, not boring. Creative, not cautious.
25 years and 70 awards in, I work quickly and precisely. Because I am senior enough and seasoned enough to know the rules of world-class brand building. Knowing which rules to follow is important. Knowing which rules to ignore is importanter.


process & personality
Over 90% of the world’s business messaging is neither noticed nor remembered. It is invisible. And of that which is remembered, just 4% is remembered positively.
Let’s join the 4%!
I work on a small handful of projects at a time. Staying on-your-side and at-your-side normally for at least 12 months. I help with project definition, end-to-end production and integration.
I am trusted to oversee advertising, art direction, branding & identity, brand strategy, copywriting, design, naming & slogans, print, social strategy and websites.
My intention is always big ideas and unforgettable creativity. Provocative notions. Outrageous and heartwarming action. Supported by memorable, mind-penetrating strategies. Because unusual beats familiar – every time.
My approach is crazy-high-standards, human, curious, zany, bullshit-free, straight-talking, clever, unpredictable and bold.
I take you, the work and the fight seriously – not myself. Call Mychael on +44 (0)7960 117077 anytime.
funpredictable
funpredictable is Curious Creative. Big Brand Bravery. And Daring Design.
A 60-second read. To your inbox. Every 2 weeks.
covid-19
Updated: May 2020. mychael has the infrastructure and flexibility to support all existing clients and – we’d anticipate – most new ones.
Please call Mychael on +44(0)7960 117077 anytime.
our brands
We wondered if we could build our own globally respected B2C brand. World-class hand knits. And world-kind sustainability. So we created Always Wear Red.
We wondered if we could build our own publishing brand. A brand that could write and publish 3,650 everyday stories. Every day. For 10 years. A brand that could build a global daily readership of thousands. So we created 50odd.
It’d be wrong to encourage you to be Seriously Playful, then not do it ourselves.


work
5 clients. And a Scrapbook.
essays
All 1,000 words long. All a 5 minute read.
experiments
Big ideas. Unforgettable realities.