Turning businesses into brands is amazing! Because brand-rich businesses – are rich businesses.

I get brands noticed, remembered and chosen. I help brands identify why they are different and better. To own their difference. And to tell their story beautifully.

Seriously Playful® means taking emotional and adventurous approaches to Brand Strategy and Storytelling. Standing out, not blending in. Brave, not boring. Creative, not cautious.

25 years and 70 awards in, I work quickly and precisely. Because I am senior enough and seasoned enough to know the rules of world-class brand building. Knowing which rules to follow is important. Knowing which rules to ignore is importanter.

process & personality

Over 90% of the world’s business messaging is neither noticed nor remembered. It is invisible. And of that which is remembered, just 4% is remembered positively.

Let’s join the 4%!

I work on a small handful of projects at a time. Staying on-your-side and at-your-side normally for at least 12 months. I help with project definition, end-to-end production and integration.

I am trusted to oversee advertising, art direction, branding & identity, brand strategy, copywriting, design, naming & slogans, print, social strategy and websites.

My intention is always big ideas and unforgettable creativity. Provocative notions. Outrageous and heartwarming action. Supported by memorable, mind-penetrating strategies. Because unusual beats familiar – every time.

My approach is crazy-high-standards, human, curious, zany, bullshit-free, straight-talking, clever, unpredictable and bold.

I take you, the work and the fight seriously – not myself. Call Mychael on +44 (0)7960 117077 anytime.