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I work with unquestionably brilliant businesses. Businesses that – somehow – don’t get noticed, remembered and chosen as much as they should. I fix that.

Brand & Business Strategy.

I’ll develop a joined-up set of bespoke, easy-use brand, marketing, messaging and design strategies. Then show your people how to use them. Everything bolsters your business objectives. That’s the whole point. To deliver a differentiated, distinctive, more profitable ‘brand you’.


I launched and led some of the North of England’s biggest and best agencies for 15 years, winning 70 awards. I help growth and global brands.

Am I for you?

Maybe. Maybe not. I’m different because, as a general rule, I get businesses to be braver. You see, I think almost all businesses are a little boring. Blend-in. Forgettable. So I fix that too.


I build you a marketing department, hone the one you have, optimise agency relationships – or a mix of these. I embed with up to 4 businesses at a time (no more), anywhere in the world, and always over at least 12 months. I’m +44 (0)7960 117077 anytime, if you’d like to chat. Thank you.


mychael's Michael Owen
mychael's Michael Owen


5 clients. And a Scrapbook.

All work.


All 1,000 words long. All a 5 minute read.

All essays.


Big ideas. Unforgettable realities.

All experiments.

what they said

testimonials quote pattern

When it comes to Brand and Brand Strategy, Mychael is in a league of his own - there simply isn’t anyone to better him! Challenging, Stretching, Contentious, Obsessive - and acutely and unassailably right - every time!

Claire Byers
Former Deputy Director, BALTIC and Creative Director, The Alnwick Garden.

Mychael spits out insights and observations with regularity, honesty and humour. They always make me stop and think. The always reflect a part of him and maybe a part of us all. They sizzle like water on a hotplate, they sing with a kind of poetry, and there’s a new one every day. Every single day. For ten years. Brilliant.

Mark Shayler
Founding Partner at The Do-lectures & Founder at This is Ape. Author, 'Do Present' & 'Do Disrupt'. (Commenting on 50odd)

50odd is a close and trusted friend to challenging me, entertaining me and - above all - reminding me why I love life.

Tony Robinson OBE
Author, Speaker, Campaigner, Broadcaster, Founder & Co-Owner of SFEDI Group. (Commenting on 50odd)

Everything about the brand, what you stand for and the quality of your products is superb.

Paul Sinton-Hewitt CBE
Founder, Parkrun. (Commenting on Always Wear Red)

Amazing Mike. We always knew it would happen. A Beautiful Collection.

Amy Gallo-Gofton
Former Vice President of Design, Kate Spade, New York. (Commenting on Always Wear Red)

50odd can touch your heart, tickle your funny bone and tempt you to rethink the everyday pedestrian norms, and raise your bar.

Mary Keane-Dawson
Speaker & Writer. (Commenting on 50odd)

Important guidance, wit, perceptive observation and grizzled hard earned wisdom. It’s all here, beautifully written...

Carlo Navato
Co-Founder, The Do Lectures. (Commenting on 50odd)

funpredictable is Curious Creative. Big Brand Bravery. And Daring Design.

A 60-second read. To your inbox. Every 2 weeks.

    always wear red